Gurnoor Kaur Behl

A client loved your work. A customer was delighted. You delivered. They thanked you. Everyone moved on. When the next opportunity comes up, will they think of you? Perhaps they hired you for one service and don’t know about the others. Perhaps their needs have grown, but their understanding of your capabilities hasn’t. Or perhaps you simply haven’t given them a reason to think about you lately. The trust you earned is valuable. Yet the next brief, booking, engagement, or order can still go...

Diwali is around the corner. Between wrapping up work, the festive plans, and recovering from the card parties, there’s plenty competing for your attention. But since you’re here, let’s make this brief — and worth your while. “I want to build my presence online. But I don’t want my personal life out there.” I hear this often. I’ve worked in the online space since 2011, when I was 19. And I’ve never believed that everything belongs on the internet. You need boundaries, and you need to know...

There’s a secret I’ve been keeping. Partly because of how much work I’ve put into it. And partly because sharing it means admitting something I’ve struggled with. It’s part of a system I built for my paid service. And honestly, I wanted to keep it there. But I don’t want to gatekeep this anymore. And I don’t want to share it without telling you the truth about why I created it. “What results do you bring?” used to be a question I dreaded. I knew I was good at my work. But there were parts of...

Happy Dussehra! Today, good triumphs over evil. As it should. But before the effigies burn, I have a small objection to file with the Department of Good Behaviour. Who decided that being good meant being agreeable? That humility required hiding? That wanting more was a character defect? Very neat arrangement. Especially for anyone who benefits from you wanting less. We love a clean division. Good people over here. Bad people over there. Preferably with ten heads, so there’s no confusion. Then...

You know your digital presence matters. You also have clients to serve, a business to run, and a dozen things that feel more urgent. And building a presence feels like a project in itself. The platforms. The ideas. The writing. The design. The consistency. So you decide to give it proper attention when you have more time. Or you tell yourself, “Most of our business comes through word of mouth anyway.” And another quarter goes by. Meanwhile, the people who could buy from you aren’t waiting for...

Sorry (not sorry!) for saying this to you: You can spend decades earning your standing — and still look second-rate to someone who searches your name for thirty seconds. Navratri has begun. Across India, the Goddess is welcomed with diyas, puja, bhajans, garba, dandiya and the invocation of sacred presence. In different regions, her many forms are honoured through rituals and celebrations — from Durga Puja pandals in West Bengal to Golu displays in the South and jagrans in the North. Each...

A client says, “I didn’t know you did that. We just hired someone.” You could have done the work. You already had their trust. But they didn’t know that part of your business existed. The opportunity was there. The money was spent. It just didn’t come to you. It’s easy to assume people know what we offer — especially people who already know us. But a customer may know you for one product. A client may remember the service they hired you for two years ago. A professional contact may still...

You were going to follow up with a prospective client. Then the person handling your social media asked what to post this week. You opened the document. Rewrote the caption. Looked for a photograph. Explained why the design didn’t feel right. By the time you finished, the follow-up had moved to tomorrow. You’re paying for content support, but you’re still doing the work of making it happen. And the cost goes beyond the invoice. It’s the proposal you didn’t finish. The customer conversation...

There’s a point in building your presence when more people begin to pay attention. Your ideas travel beyond your immediate circle. Your content reaches people at different stages. Opportunities arrive from rooms you haven’t entered yet. And with that growth comes a question: Are more people understanding your value — or simply recognizing your name? You can spend years becoming known for a particular kind of work. Then a new offer, a broader content series, or a change in how you introduce...

October is here. The festive plans have begun. Invitations are getting accepted, outfits are getting put together, and there are some serious conversations about which mithai deserves space in the box. Alongside all of this, a new quarter has also begun. And somewhere between the work calendar and the festive calendar, a familiar sentence might have also appeared: “We’ll work on our online presence after the festivities.” Then will come the year-end rush. Then, “Let’s start fresh in January.”...